I am sliding towards graduation and I have just a few credits left. New Media was supposed to be an easy class where I reviewed subject matter that I already knew on my way out this illustrious university’s door. Damn. Not even close. Instead, I have been challenged and I have discovered that what I already knew was like the captain of the Titanic making an off-hand comment about an ice cube floating off to the port side of his ship; there just might be more to this! What I learned, more than anything, is that digital media and communications is the single most important event in modern history. That is a huge statement to make, I know. However, I believe it to be true, and here I will tell you why.
In Thomas Friedman’s augury article, It’s a Flat World, After All, he states, “When the world is flat, you can innovate without having to emigrate. This is going to get interesting. We are about to see creative destruction on steroids.” Netscape founder Andreessen: “Today the most profound thing to me is the fact that a 14-year-old in Romania or Bangalore or the Soviet Union or Vietnam has all the information, all the tools, all the software easily available to apply knowledge however they want.” This is the realization I made this quarter. The world as we have known it is no longer the same. Sure, most Americans haven’t realized this yet and when they do it will sound just like an 18-wheeler rushing past inches away as they try to change a flat tire on I-5. The world “out there” is gone. It’s tiny now.
We covered the digital divide in the quarter and my opinion of this divide has shifter. I do not think there is as much of a divide as I once did. I understand that in certain places they lack infrastructure and they lack access to hardware. I do not dismiss this as insignificant. However, I see the new media revolution as still in its infancy and I believe that once it spreads as it will inevitably will, international borders will evaporate. It is not going to be like the predictions of the people living in the times of the telegraph that we read about in The Victorian Internet. It is not going to bring world peace. Rather, it is going to make the world uniformly competitive.
Chris Anderson says as much in his article The Long Tail. “This [was] the world of scarcity. Now, with online distribution and retail, we are entering a world of abundance. And the differences are profound.” Indeed. Anderson’s two rules—Make everything available; Cut the price in half. Now lower it—give us some idea of the power that new media will bring to people. Furthermore, changes to how information is distributed will be completely turned upside down. One of the group presentations on Skype showed me this. This, along with VoIP, showed Anderson’s rules to be prophetic. There is no reason to use “old” communication systems now.
Thee are some down sides to all of this, and we were exposed to them this quarter in our readings. Information overload is real. Not just in our daily lives with Balckberries, Internet pages, email, IM etc., but in more significant and dangerous ways. Vannevar Bush pointed out the diminishing value of scientific information overload in his article ‘As We May Think.’ “There is a growing mountain of research. But there is increased evidence that we are being bogged down today as specialization extends. The investigator is staggered by the findings and conclusions of thousands of other workers—conclusions which he cannot find time to grasp, much less remember…” He is suggesting that when there is too much information, it becomes as if there were none at all because it is useless. As we learned, space and time have ceased to exist in many cases in the new media space. This can be a great thing when I want what I want when I want it. It can also be a terrible thing as time is compressed and our lives are forcefully sped up and the quality of our experiences and interactions are stripped down to just “good enough.” I do not know about you, but I feel rushed all the time. All the time.
The lasting impact of this course is that I think differently and I see the future differently. That is profound (that word again). It may just change the direction of my life. I have long been a man of history, learning life’s lessons by looking back. But the future seems more interesting because of the new media revolution and I now have the opportunity to be a part of history if that makes sense.
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